Behind The Brand - Passion Lilie

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Passion Lilie is a fair trade & eco-friendly apparel brand with a mission to empower artisans across the world by creating dignified employment opportunities. We believe that these positive job opportunities lead to sustainable societies and a better world. 

We are committed to providing fair wages and working with organizations that provide safe and healthy working conditions, low cost or free on the job training, time off for education, loans and financial advising, opportunities for health care and most importantly a positive and uplifting working environment.

We are dedicated to preserving the environment through the use of natural (plant or vegetable based) dyes and energy, waste and water reduction in the production process. Fabrics are washed by hand in the local waterways and dried in the sun and leftover scraps are used for accessories and handicrafts.

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Thanks to our dedicated team in India we have been able to keep alive their ancient artisanal dyeing and weaving traditions, such as hand block printing and ikat dyeing. Our team keeps a balance of the old and the new by staying up to date with the best apparel and fabric manufacturing techniques to bring you the highest quality of products.  

From the magical city of the South, commonly known as New Orleans, in a traditional 100+ year-old home, balcony and all, sits our studio where designer and founder Katie Schmidt puts her heart and soul into every design. With a flair for the vintage and retro, Katie (a costume designer by trade) is inspired by the classic silhouettes of the 1930s-1970s.

Katie began Passion Lilie after an eye opening visit to India. In the Summer of 2012 she visited a small group of female artisans living in a village on the outskirts of Bhopal, India who do hand embroidery work for a local workshop. The women did not have much by means of materialistic items, so when she asked a struggling single mother what she would choose if she could have anything in the world, her answer surprised Katie.

The woman very modestly answered, “Happiness and prosperity for my children”.  Katie’s heart was truly touched and so she asked the workshop owner if it was appropriate to give them money. He said, “No, they don’t want charity. They want jobs.” At that moment, Katie realized that her mission in life is to provide fair trade jobs for as many individuals as she could.